A viral social media trend built around appearing impressive or gaining attention has prompted a Catholic cardinal to raise a deeper concern: Are young people increasingly searching for recognition because they feel unseen and alone?
The trend, known as “aura farming,” has gained popularity among young people online and increasingly in public gatherings. According to EWTN News, the expression draws from the gaming use of “farming,” or accumulating points toward a goal, but applies the concept to social status and perceived coolness.
Merriam-Webster describes “aura farming” as “the act of doing something to look cool, impressive, stylish, etc.” To “farm aura,” according to the dictionary, is to do something intended to increase one’s perceived coolness.
The trend has spread particularly through platforms such as TikTok, where young people perform distinctive gestures, poses, facial expressions and walks intended to project confidence or style. EWTN News reported that the phenomenon has moved beyond social media, with young people gathering in person and even holding informal competitions in which crowds judge who has performed best.
But Cardinal Fernando Chomali, archbishop of Santiago, Chile, believes the popularity of the trend may point toward something more serious than another passing social media craze.
“‘Aura farming’ is a desperate cry from young people to be seen, heard, valued, loved, and acknowledged,” Chomali wrote on X, according to EWTN News.
The cardinal connected the phenomenon to what he sees as a broader struggle with isolation among young people.
“It’s a different version of the ‘therian’ trend [a person who psychologically identifies with an animal], reflecting the same worrying phenomenon: Many young people feel lonely! And, regrettably, little is said about that,” he wrote.
Rather than simply condemning the trend, however, Chomali encouraged young people to redirect their desire for recognition toward hope, personal growth and service.
“The best way to aura farm is to approach life with hope and joy,” the cardinal wrote. “I invite you to study assiduously and to prepare your body and soul well to serve others.”
He continued: “What better way to aura farm than by thinking big and building a more just country! Aura for and by Chile!”
Chomali later offered a distinctly Christian example of what gaining “aura” might look like when centered on love of neighbor.
On Aug. 27, according to EWTN News, the cardinal highlighted the work of the Franciscans of Recoleta in Santiago, who provide lunch each day for approximately 150 people.
“The Franciscans of Recoleta, day after day, provide lunch for 150 people. The soup kitchen is very orderly and has a wholesome atmosphere,” Chomali wrote.
Reflecting on people who arrive there without homes or families, the cardinal praised the friars and volunteers who serve them with love.
“I love the Church and am happy to have given my life to it! Purely aura farming with Christ,” Chomali said.
His response offers a Catholic counterpoint to a culture increasingly shaped by online visibility and social approval. Rather than seeking worth through attention, appearance or applause, Chomali’s message points young people toward a different measure of significance: cultivating hope, preparing themselves to serve others and discovering the joy that comes from a life centered on Christ.
Your support brings the truth to the world.
Catholic Online News exists because of donors like you. We are 100% funded by people who believe the world deserves real, uncensored news rooted in faith and truth — not corporate agendas. Your gift ensures millions can continue to access the news they can trust — stories that defend life, faith, family, and freedom.
When truth is silenced, your support speaks louder.
